Professional Experience
Partial listing
Alabama - For a $400 million private
holding company in Alabama, managed development of more than 20
web sites featuring
multimedia
plant
tours, process
documentation, financial
reporting,
IT services management, and a full array of enterprise resource
management
tools.
Alternative
Network Television, Inc. - Researched
and developed concept, formed alliance with major studio for 300 station television movie network. Attracted
$1 million venture capital.
Carmel Valley
Real Estate - Designed, built and optimized a site
to promote the sale of $7,000,000 of pristine Carmel Valley
lots surrounded by parks.
Champion
Presentation Theaters - Researched, designed, and
prepared plans for $10 million high-tech facility of six theaters,
each with a television studio for real-time satellite broadcasting
of educational programs and global conferencing capabilities for
corporate users and community education and arts groups. Raised
research and development venture capital.
Character
Education Program -
Researched and developed funding strategy for national roll-out
of a middle school pilot program that over five years raised academic
test scores in the school from 28/32
to 1st/32.
JP
Morgan H&Q, a division of Chase Securities - Investment
Banking - Researched and prepared analysis of
capital funding opportunities for privatization of prisons, interactive
media, Internet service providers, and intralata telecommunications.
John
F. Kennedy University - Researched and prepared analysis
and recommendations of universities' marketing positioning, alumni
services mix, and methods of increasing alumni and community support.
Kenwood Depot - Designed, photographed, built, optimized this
extensive community service club's site.
Metaview
Corporation - Research and business planning for venture
capital funding for telecommunicating VCR's and electronic TV guide
for automatic recording of television shows selected based on personal
preferences, using an artificial intelligence program.
Pacific
Union Company - Researched and co-wrote marketing plan
for Santa Lucia Preserve,
formerly, Rancho San Carlos, a 20,000 acre, $2 billion luxury residential
real estate project.
ProgramKey
Company - Developed concept and raised capital for ProgramKey,
a first-of-its-kind visual aid to assist in understanding the command
structure of complex computer software. First product was completed
in 1985 for WordStar, the then dominant word processing program.
Raised capital.
Ranchweb - Managed redesign
of look-and-feel of this international directory of ranch vacations
site. Managed search engine optimization
campaign, resulting in first page placement of site on all major
search engines.
Russel Lee
Real Estate - Designed, built, optimized this Sonoma
county real estate firm's site.
San
Francisco Business Times - Contributing Small Business
columnist. Columns focused on business plans, marketing, public
relations, software applications, strategic planning.
Siemens
Business Communications Systems, Inc. - Marketing
research study of stakeholders to determine their access and delivery
requirements for distribution of Siemens collateral materials in
parallel with print-on-demand.
SmartBusiness
SuperSite - Internet Resources Editor for SuperSite,
a business resources portal. Over 500 hours reviewing business web
sites.
StarGuardian
Partners - Packaged animated children's television series
for development, including management team, concept, character
bible,
and pilot script. Show was developed to entertain, as well
as promote character and environmentally-positive behavior.
The
Design Company - Developed and implemented new
business development strategy, tactics, and tools for acquiring
Fortune 500 clients for branding and corporate identity programs
using D&B databases and call center technologies.
The Preserve at
Park City - Developed web presense for major real
estate development. The WELL - Hosted the world's first
entrepreneur's online conference for ten years.
University
of California, Berkeley Extension,
Marketing Certificate Program - Instructor, Marketing Research.
Extension Instructor, Writing Business Plans.
University
of San Francisco - College
of Professional Studies, Adjunct Faculty - Instructor, Information
Networks and Services.
UPS Air - Assembled team for the initial presentation to
UPS of proposal for all-cargo airline, which evolved to the present
worldwide fleet of UPS cargo jets.
Whole
Earth Network - Coordinated project to research business
customers' needs for high speed communications services, and developed
customer needs-identification program for marketing T1 and T3 high
speed connections services.
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